WoodNWix Candle Co. + Home

The Starting Point

This project didn’t begin with a “build me a new website” request.

Morgan, the owner of WoodNwix, originally came to us asking for a site review. She already had a strong brand, loyal customers, and incredible products, but the website had grown organically over time. As the product line expanded, so did the navigation, the pages, and the complexity.

What we uncovered during the review was important:

• The brand was strong, but the site structure was fighting it

• SEO fundamentals were holding back visibility

• Shoppers had to think too hard to find what they wanted

At the same time, Morgan had already been part of the HutchConnect ecosystem, building locally and showing up for the community. This wasn’t just a client. This was someone already invested in Hutchinson.

That mattered.

The Decision

After walking through our recommendations, it became clear that small tweaks wouldn’t be enough. The opportunity was bigger than fixes. It was about aligning the website with the quality, care, and heart already present in the business.

So we rebuilt it. Intentionally.

What We Did

Strategic Restructure
We simplified the navigation to focus on how people actually shop. Product type first. Scent families second. No clutter. No dead ends.

Full Technical SEO Optimization
Every page was rebuilt with strict SEO constraints in mind, including Square’s character limits. Titles, descriptions, internal structure, and hierarchy were all intentionally engineered. The result: a 100% SEO score in performance testing.

Improved Shopping Experience
From candles and clean home products to apparel and gifts, each category now flows naturally. Shoppers can browse without friction and discover more without being overwhelmed.

Brand Integrity Preserved
Rustic. Cozy. A little sassy. Family-owned. Nothing about WoodNwix was diluted or “agency-ified.” The site feels like the brand because it is the brand.

The Result

• A clean, fast, fully optimized website

• Clear product pathways that encourage exploration

• Strong local SEO positioning for Hutchinson, KS

• A shopping experience that finally matches the quality of the products

Most importantly, the site now supports growth instead of getting in its way.